{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-06-712-006000998-n-125-2026",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-06-712-006000998-n-125-2026",
  "id": "4d8cd45479d84b4d83c314a92a290e7a",
  "procedure_number": "AA-06-712-006000998-N-125-2026",
  "file_number": "E-2026-00059073",
  "title": "SERVICIOS DE PUBLICIDAD EN MEDIOS DIGITALES-CAPITAL DIGITAL S A P I DE CV",
  "description": {
    "short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
    "detailed": "SERVICIOS DE PUBLICIDAD EN MEDIOS DIGITALES, EN SUS DIFERENTES FORMATOS, PARA LA DIFUSIÓN DE LAS CAMPAÑAS INSTITUCIONALES."
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "SECRETARIA DE HACIENDA Y CREDITO PUBLICO",
    "acronym": "SHCP",
    "branch": "06 - HACIENDA Y CRÉDITO PÚBLICO",
    "buying_unit": "UNIDAD DE ADMINISTRACIÓN Y FINANZAS",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "UNIDAD DE ADMINISTRACIÓN Y FINANZAS",
    "entity": "TESORERÍA DE LA FEDERACIÓN",
    "slug": "shcp",
    "unit_slug": "coordinacion-de-adquisiciones-y-contratacion-de-servicios-006000998"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2026,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "246",
    "exception_basis": "Art. 54 fr. I",
    "internal_control_number": "AD/2026-52",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2026-06-02T02:03:23.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2026-06-26T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "SERVICIOS DE PUBLICIDAD EN MEDIOS DIGITALES, EN SUS DIFERENTES FORMATOS, PARA LA DIFUSIÓN DE LAS CAMPAÑAS INSTITUCIONALES.",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "400000",
          "maximum_amount": "1000000"
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2026-00048611",
      "internal_reference": "AD-54-038/2026",
      "title": "SERVICIOS DE PUBLICIDAD EN MEDIOS DIGITALES-CAPITAL DIGITAL S A P I DE CV",
      "status": "PUBLICADO",
      "contractor": {
        "name": "CAPITAL DIGITAL S A P I DE CV",
        "normalized_name": "CAPITAL DIGITAL",
        "rfc_type": null,
        "slug": "capital-digital"
      },
      "contract_period": {
        "published_at": "2026-06-08T23:15:27.000Z",
        "starts_at": "2026-06-05T06:00:00.000Z",
        "ends_at": "2026-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "862068.97",
        "tax": "137931.03",
        "total": "1000000",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "SERVICIOS DE PUBLICIDAD EN MEDIOS DIGITALES, EN SUS DIFERENTES FORMATOS, PARA LA DIFUSIÓN DE LAS CAMPAÑAS INSTITUCIONALES.",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "862068.97",
          "subtotal": "862068.97",
          "tax": "137931.03",
          "other_taxes": null,
          "total": "1000000"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": "35401067-032a-4876-afc1-cc772e8c1656",
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ETAS.pdf",
      "availability": "available",
      "size_bytes": "1480628",
      "mime_type": "application/pdf",
      "sha256": "f5434bb5e4b35c0346694d2bee79b59c828d1423c0de3ab68a8ced27ebeea4c3",
      "uploaded_at": "2026-08-07T04:51:48.828Z",
      "updated_at": "2026-08-07T04:51:48.828Z"
    },
    {
      "id": "c8ab8774-fdd2-49ef-a349-8dd5b33b181b",
      "annex_number": 1,
      "document_type": null,
      "description": "JUSTIFICACIÓN DE EXCEPCIÓN",
      "filename": "Justificacion.pdf",
      "availability": "available",
      "size_bytes": "11126502",
      "mime_type": "application/pdf",
      "sha256": "200192b00a7a093ae77b59dac211da462c4f9009bb1be914f657593e5609a951",
      "uploaded_at": "2026-08-07T04:51:59.632Z",
      "updated_at": "2026-08-07T04:51:59.632Z"
    },
    {
      "id": "28cfd63a-500d-4d28-b42a-325cf4b376c3",
      "annex_number": 7,
      "document_type": null,
      "description": "confirmación",
      "filename": "Confirmacion.docx",
      "availability": "available",
      "size_bytes": "19830",
      "mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
      "sha256": "e165bbb9f140bef4582ccfda5bd1d9c5cae4d2f7530befadd93a53f3dc380bb3",
      "uploaded_at": "2026-08-07T04:52:01.173Z",
      "updated_at": "2026-08-07T04:52:01.173Z"
    },
    {
      "id": "cb88a86c-75ce-4ad9-a10a-8837731dea5a",
      "annex_number": 7,
      "document_type": null,
      "description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
      "filename": "Adjudicacion.pdf",
      "availability": "available",
      "size_bytes": "339232",
      "mime_type": "application/pdf",
      "sha256": "fec086475d86cca7626c4504028836d85406598f1b66692703220abd863ed508",
      "uploaded_at": "2026-08-07T04:52:02.544Z",
      "updated_at": "2026-08-07T04:52:02.544Z"
    }
  ],
  "alternates": [],
  "similar": []
}