{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-06-g2t-006g2t002-n-313-2025",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-06-g2t-006g2t002-n-313-2025",
  "id": "5bd31e190e244e40ba1e2c98c8fc026a",
  "procedure_number": "AA-06-G2T-006G2T002-N-313-2025",
  "file_number": "E-2026-00011196",
  "title": "DIFUSIÓN DE MENSAJES COMERCIALES PARA PROMOVER LA VENTA DE PRODUCTOS O SERVICIOS",
  "description": {
    "short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
    "detailed": "CONTRATACIÓN DE ESPACIOS PUBLICITARIOS EN DISTINTOS TIPOS DE MEDIOS DE COMUNICACIÓN"
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "CASA DE MONEDA DE MEXICO",
    "acronym": "CMM",
    "branch": "06 - HACIENDA Y CRÉDITO PÚBLICO",
    "buying_unit": "DIRECCIÓN CORPORATIVA DE ADMINISTRACIÓN Y FINANZAS",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "DIRECCIÓN CORPORATIVA DE ADMINISTRACIÓN Y FINANZAS",
    "entity": "casa de moneda de méxico",
    "slug": "cmm",
    "unit_slug": "direccion-corporativa-de-administracion-y-finanzas-006g2t002"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2025,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "246",
    "exception_basis": "Art. 54 fr. I",
    "internal_control_number": "PUBLICIDAD",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2026-02-26T15:57:54.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2026-03-13T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36201-0001",
          "specific_item_code": "36201",
          "cucop_description": "GASTOS EN PUBLICIDAD DE ENTIDADES QUE GENERAN UN INGRESO PARA EL ESTADO",
          "description": "VIDEO PRE ROLL IN STREAM EN VIX OTT (WEB/MOBILE/APP)",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2026-00025277",
      "internal_reference": "25S0080",
      "title": "DIFUSIÓN DE MENSAJES COMERCIALES PARA PROMOVER LA VENTA DE PRODUCTOS O SERVICIOS",
      "status": "PUBLICADO",
      "contractor": {
        "name": "TELEVISA S DE RL DE CV",
        "normalized_name": "TELEVISA",
        "rfc_type": null,
        "slug": "televisa"
      },
      "contract_period": {
        "published_at": "2026-04-01T21:54:45.000Z",
        "starts_at": "2025-10-30T06:00:00.000Z",
        "ends_at": "2025-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "129310.35",
        "tax": "20689.66",
        "total": "150000.01",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36201-0001",
          "description": "VIDEO PRE ROLL IN STREAM EN VIX OTT (WEB/MOBILE/APP)",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "129310.35",
          "subtotal": "129310.35",
          "tax": "20689.66",
          "other_taxes": null,
          "total": "150000.01"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": "4e400ea6-57f6-4d83-b782-ddad00dfa971",
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "JT CAMPANAS (1).pdf",
      "availability": "available",
      "size_bytes": "16638049",
      "mime_type": "application/pdf",
      "sha256": "a27460ee272e3463cde50da0e88c37004af203fb51b94f9142478645a64de2e1",
      "uploaded_at": "2026-08-05T21:18:55.527Z",
      "updated_at": "2026-08-05T21:18:55.527Z"
    },
    {
      "id": "d2703cad-5577-4bb3-bc66-c84b5b76d95b",
      "annex_number": 1,
      "document_type": null,
      "description": "JUSTIFICACIÓN DE EXCEPCIÓN",
      "filename": "JT CAMPANAS (1).pdf",
      "availability": "available",
      "size_bytes": "16638049",
      "mime_type": "application/pdf",
      "sha256": "a27460ee272e3463cde50da0e88c37004af203fb51b94f9142478645a64de2e1",
      "uploaded_at": "2026-08-05T21:18:57.293Z",
      "updated_at": "2026-08-05T21:18:57.293Z"
    },
    {
      "id": "49d80dd1-8e82-4613-8f90-d82835ae6617",
      "annex_number": 6,
      "document_type": null,
      "description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
      "filename": "na80.pdf",
      "availability": "available",
      "size_bytes": "2169874",
      "mime_type": "application/pdf",
      "sha256": "435a594f3475cd0fe381c278b6c721ae171a2fd851a9b07163cf3f4ee76db944",
      "uploaded_at": "2026-08-05T21:18:59.204Z",
      "updated_at": "2026-08-05T21:18:59.205Z"
    }
  ],
  "alternates": [],
  "similar": []
}