{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-06-hiu-006hiu001-n-78-2026",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-06-hiu-006hiu001-n-78-2026",
  "id": "9c53e896535b48128601dddd7b73ccc8",
  "procedure_number": "AA-06-HIU-006HIU001-N-78-2026",
  "file_number": "E-2026-00063961",
  "title": "SERVICIOS DE PUBLICIDAD EN MEDIOS IMPRESOS NAFIN. EDITORIAL EL PORVENIR.",
  "description": {
    "short": "Pérdidas o costos adicionales, cuantificados y justificados.",
    "detailed": "DIRECCIÓN DE MERCADOTECNIA Y POSICIONAMIENTO DE NEGOCIO - CONTRATACIÓN DE LOS SERVICIOS DE PUBLICIDAD EN MEDIOS IMPRESOS, PARA LA DIFUSIÓN DE LA CAMPAÑA INSTITUCIONAL DE NACIONAL FINANCIERA, S.N.C., I.B.D., DENOMINADA: EL BANCO DEL PLAN MÉXICO, VERSIÓN: NAFIN TE ACOMPAÑA, TU MEJOR ALIADO. EDITORIAL EL PORVENIR."
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "NACIONAL FINANCIERA, S.N.C.",
    "acronym": "NAFIN",
    "branch": "06 - HACIENDA Y CRÉDITO PÚBLICO",
    "buying_unit": "SUBGERENCIA DE ADQUISICIONES",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "SUBGERENCIA DE ADQUISICIONES",
    "entity": "NACIONAL FINANCIERA, S.N.C.",
    "slug": "nafin",
    "unit_slug": "subgerencia-de-adquisiciones-006hiu001"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2026,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "248",
    "exception_basis": "Art. 54 fr. III",
    "internal_control_number": "C-MAT-073-2026",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2026-06-09T18:06:19.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2026-06-26T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "INSERCIONES EN PRENSA NACIONAL Y ESTADOS",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "103448.27",
          "maximum_amount": "258620.69"
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2026-00050308",
      "internal_reference": "C-MAT-073-2026",
      "title": "SERVICIOS DE PUBLICIDAD EN MEDIOS IMPRESOS NAFIN. EDITORIAL EL PORVENIR.",
      "status": "PUBLICADO",
      "contractor": {
        "name": "EDITORIAL EL PORVENIR SA DE CV",
        "normalized_name": "EDITORIAL EL PORVENIR",
        "rfc_type": null,
        "slug": "editorial-el-porvenir"
      },
      "contract_period": {
        "published_at": "2026-06-11T18:59:30.000Z",
        "starts_at": "2026-06-26T06:00:00.000Z",
        "ends_at": "2026-12-15T06:00:00.000Z"
      },
      "value": {
        "subtotal": "258620.69",
        "tax": "41379.31",
        "total": "300000",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "INSERCIONES EN PRENSA NACIONAL Y ESTADOS",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "103448.27",
          "subtotal": "258620.69",
          "tax": "41379.31",
          "other_taxes": null,
          "total": "300000"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": "fda3dd5a-406d-4fc7-850c-150e9c161ce4",
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ANEXO.pdf",
      "availability": "available",
      "size_bytes": "238368",
      "mime_type": "application/pdf",
      "sha256": "6d7fac192b078caa1cb1b9af99288cbe0cd995ea3cde09637b4fd84f7143bea9",
      "uploaded_at": "2026-08-07T08:18:13.756Z",
      "updated_at": "2026-08-07T08:18:13.757Z"
    },
    {
      "id": "57d53d15-948a-4a55-a25e-3bf7070ff4b0",
      "annex_number": 1,
      "document_type": null,
      "description": "JUSTIFICACIÓN DE EXCEPCIÓN",
      "filename": "JUSTIFICACION.pdf",
      "availability": "available",
      "size_bytes": "682736",
      "mime_type": "application/pdf",
      "sha256": "66072fb406ec3a4a80dc009cc73ad2db70a75918c48fc362fecf9c8fd9f21b02",
      "uploaded_at": "2026-08-07T08:18:15.633Z",
      "updated_at": "2026-08-07T08:18:15.633Z"
    },
    {
      "id": "b3956fc1-fd09-4dd5-b431-1d7e3428f4ef",
      "annex_number": 6,
      "document_type": null,
      "description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
      "filename": "ADJUDICACION.pdf",
      "availability": "available",
      "size_bytes": "922478",
      "mime_type": "application/pdf",
      "sha256": "4bc19be859d196167dc05fba65abdcd1f2c70b6f6976c0182a1572253f6d092f",
      "uploaded_at": "2026-08-07T08:18:17.229Z",
      "updated_at": "2026-08-07T08:18:17.229Z"
    }
  ],
  "alternates": [],
  "similar": []
}