{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-06-kcz-006kcz002-n-54-2026",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-06-kcz-006kcz002-n-54-2026",
  "id": "ab9f30d5a8c54a828759fb2cdd9cc230",
  "procedure_number": "AA-06-KCZ-006KCZ002-N-54-2026",
  "file_number": "E-2026-00077199",
  "title": "SERVICIO DE PUBLICIDAD EN \"MEDIOS DIGITAL\" (9)",
  "description": {
    "short": "Adquisiciones, arrendamientos y servicios, dentro de los montos máximos establecidos en el PEF.",
    "detailed": "SERVICIO DE PUBLICIDAD EN \"MEDIOS DIGITALES \" QUE FORMA PARTE DE LA CAMPAÑA \"FINANCIERA PARA EL BIENESTAR 2026\" (9)"
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "FINANCIERA PARA EL BIENESTAR",
    "acronym": "FINABIEN",
    "branch": "06 - HACIENDA Y CRÉDITO PÚBLICO",
    "buying_unit": "DIRECCIÓN DE ADMINISTRACIÓN",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "DIRECCIÓN DE ADMINISTRACIÓN",
    "entity": "financiera para el bienestar",
    "slug": "finabien",
    "unit_slug": "direccion-de-administracion-006kcz002"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2026,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "265",
    "exception_basis": "Art. 55 párrafo primero",
    "internal_control_number": "FINABIEN-GA-046-2026",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2026-07-01T17:34:05.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2026-07-20T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36201-0001",
          "specific_item_code": "36201",
          "cucop_description": "GASTOS EN PUBLICIDAD DE ENTIDADES QUE GENERAN UN INGRESO PARA EL ESTADO",
          "description": "SERVICIO DE PUBLICIDAD EN \"MEDIOS DIGITALES \" QUE FORMA PARTE DE LA CAMPAÑA \"FINANCIERA PARA EL BIENESTAR 2026\" (9)",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2026-00062088",
      "internal_reference": "FINABIEN-GA-046-2026",
      "title": "SERVICIO DE PUBLICIDAD EN \"MEDIOS DIGITAL\" (9)",
      "status": "PUBLICADO",
      "contractor": {
        "name": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
        "normalized_name": "DEMOS DESARROLLO DE MEDIOS",
        "rfc_type": null,
        "slug": "demos-desarrollo-de-medios"
      },
      "contract_period": {
        "published_at": "2026-07-03T18:12:01.000Z",
        "starts_at": "2026-06-29T06:00:00.000Z",
        "ends_at": "2026-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "431034.48",
        "tax": "68965.52",
        "total": "500000",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36201-0001",
          "description": "SERVICIO DE PUBLICIDAD EN \"MEDIOS DIGITALES \" QUE FORMA PARTE DE LA CAMPAÑA \"FINANCIERA PARA EL BIENESTAR 2026\" (9)",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "431034.48",
          "subtotal": "431034.48",
          "tax": "68965.52",
          "other_taxes": null,
          "total": "500000"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": "1939cf9d-b18f-4bab-964b-77afb0ee9887",
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "AT-46-2026.pdf",
      "availability": "available",
      "size_bytes": "1651519",
      "mime_type": "application/pdf",
      "sha256": "f9e54baf8edc759d076c247d5b26d4ae01d815fa4d9ea4fb812b0c42b995e8d4",
      "uploaded_at": "2026-08-07T17:51:49.020Z",
      "updated_at": "2026-08-07T17:51:49.020Z"
    },
    {
      "id": "0abaaabe-2cc9-4c29-bb3d-966aff26c128",
      "annex_number": 4,
      "document_type": null,
      "description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
      "filename": "6300-832-2026.pdf",
      "availability": "available",
      "size_bytes": "308200",
      "mime_type": "application/pdf",
      "sha256": "6b56b6ed31e92f34cfddcbae7ecec6cfe55df855d9099aca0ee1122f1192f51a",
      "uploaded_at": "2026-08-07T17:51:50.204Z",
      "updated_at": "2026-08-07T17:51:50.204Z"
    }
  ],
  "alternates": [],
  "similar": []
}