{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-10-lat-010lat001-n-70-2023",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-10-lat-010lat001-n-70-2023",
  "id": "0e05360e796143ff89d6ff00318925a9",
  "procedure_number": "AA-10-LAT-010LAT001-N-70-2023",
  "file_number": "E-2023-00074101",
  "title": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”.",
  "description": {
    "short": "Contrataciones entre Entes Públicos",
    "detailed": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”"
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "PROFECO",
    "acronym": "PROFECO",
    "branch": "10 - ECONOMÍA",
    "buying_unit": "DIRECCION DE ADQUISICIONES Y OBRA",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "DIRECCION DE ADQUISICIONES Y OBRA",
    "entity": null,
    "slug": "profeco",
    "unit_slug": "direccion-de-adquisiciones-y-obra-010lat001"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2023,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "88",
    "exception_basis": "Art. 1 párrafo sexto",
    "internal_control_number": "EXC-10/2023",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2023-08-18T01:07:38.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2023-08-01T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "DIFUSIÓN DE VISUALIZACIONES DE BANNER EN EL SITIO WEB OFICIAL DEL MEDIO DE COMUNICACIÓN",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null
        },
        {
          "number": "2",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "DIFUSIÓN DE UN SPOT DE 20 SEGUNDOS EN LA FRECUENCIA DE LA CONCESIONARIA",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null
        },
        {
          "number": "3",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "DIFUSIÓN DE UN SPOT DE 20 SEGUNDOS EN LA FRECUENCIA DE LA CONCESIONARIA",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2023-00093548",
      "internal_reference": "CON13/EXC10/2023",
      "title": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”.",
      "status": "PUBLICADO",
      "contractor": {
        "name": "INSTITUTO MEXICANO DE LA RADIO",
        "normalized_name": "INSTITUTO MEXICANO DE LA RADIO",
        "rfc_type": null
      },
      "contract_period": {
        "published_at": "2023-08-18T01:07:38.000Z",
        "starts_at": "2023-08-01T06:00:00.000Z",
        "ends_at": "2023-08-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "17236",
        "tax": "2757.76",
        "total": "19993.76",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "DIFUSIÓN DE VISUALIZACIONES DE BANNER EN EL SITIO WEB OFICIAL DEL MEDIO DE COMUNICACIÓN",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "17236",
          "subtotal": "17236",
          "tax": "2757.76",
          "other_taxes": null,
          "total": "19993.76"
        }
      ]
    },
    {
      "id": "C-2023-00093549",
      "internal_reference": "CON28/EXC10/2023",
      "title": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”.",
      "status": "PUBLICADO",
      "contractor": {
        "name": "INSTITUTO MEXICANO DE LA RADIO",
        "normalized_name": "INSTITUTO MEXICANO DE LA RADIO",
        "rfc_type": null
      },
      "contract_period": {
        "published_at": "2023-08-18T01:09:23.000Z",
        "starts_at": "2023-08-01T06:00:00.000Z",
        "ends_at": "2023-08-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "24986",
        "tax": "3997.76",
        "total": "28983.76",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "DIFUSIÓN DE UN SPOT DE 20 SEGUNDOS EN LA FRECUENCIA DE LA CONCESIONARIA",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "24986",
          "subtotal": "24986",
          "tax": "3997.76",
          "other_taxes": null,
          "total": "28983.76"
        }
      ]
    },
    {
      "id": "C-2023-00093551",
      "internal_reference": "CON29/EXC10/2023",
      "title": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”.",
      "status": "PUBLICADO",
      "contractor": {
        "name": "INSTITUTO MEXICANO DE LA RADIO",
        "normalized_name": "INSTITUTO MEXICANO DE LA RADIO",
        "rfc_type": null
      },
      "contract_period": {
        "published_at": "2023-08-18T01:10:58.000Z",
        "starts_at": "2023-08-01T06:00:00.000Z",
        "ends_at": "2023-08-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "17040",
        "tax": "2726.4",
        "total": "19766.4",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "DIFUSIÓN DE UN SPOT DE 20 SEGUNDOS EN LA FRECUENCIA DE LA CONCESIONARIA",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "17040",
          "subtotal": "17040",
          "tax": "2726.4",
          "other_taxes": null,
          "total": "19766.4"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": null,
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ANEXO TECNICO BANNER Y SPOT.pdf",
      "availability": "available",
      "size_bytes": "2460483",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:06:39.177Z",
      "updated_at": "2025-12-09T15:06:39.179Z"
    },
    {
      "id": null,
      "annex_number": 3,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "13. OFICIO DAO 1095 NOT IMER.pdf",
      "availability": "available",
      "size_bytes": "2614377",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:06:43.688Z",
      "updated_at": "2025-12-09T15:06:43.689Z"
    },
    {
      "id": null,
      "annex_number": 4,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "9. SPOT PFC-CGA-DGRMSG-DAO-1110-2023 REACTOR.pdf",
      "availability": "available",
      "size_bytes": "2542710",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:06:55.733Z",
      "updated_at": "2025-12-09T15:06:55.734Z"
    },
    {
      "id": null,
      "annex_number": 5,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "10. SPOT PFC-CGA-DGRMSG-DAO-1115-2023 OPUS.pdf",
      "availability": "available",
      "size_bytes": "2551922",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:07:03.444Z",
      "updated_at": "2025-12-09T15:07:03.445Z"
    }
  ],
  "alternates": [],
  "similar": [
    {
      "numero_procedimiento": "aa-10-lat-010lat001-n-59-2023",
      "nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA “SELLO AMARILLO 2023”.",
      "dependencia": "PROCURADURIA FEDERAL DEL CONSUMIDOR",
      "siglas": "PROFECO",
      "score": 0.005046576411919634
    },
    {
      "numero_procedimiento": "aa-10-lat-010lat001-n-69-2023",
      "nombre_procedimiento": "SERVICIO POST-ESTUDIO CAMPAÑA \"SELLO AMARILLO 2023\"",
      "dependencia": "PROCURADURIA FEDERAL DEL CONSUMIDOR",
      "siglas": "PROFECO",
      "score": 0.08805251646354728
    },
    {
      "numero_procedimiento": "aa-10-lat-010lat001-n-100-2024",
      "nombre_procedimiento": "DIFUSIÓN DE UN SPOT DE 20 SEGUNDOS EN LA FRECUENCIA DE LA CONCESIONARIA",
      "dependencia": "PROFECO",
      "siglas": "PROFECO",
      "score": 0.09913229942321777
    },
    {
      "numero_procedimiento": "aa-10-lat-010lat001-n-63-2025",
      "nombre_procedimiento": "SERVICIO DE BANNER DIGITAL DE LA CAMPAÑA \"ES MI DERECHO\"",
      "dependencia": "PROFECO",
      "siglas": "PROFECO",
      "score": 0.1351100206375122
    },
    {
      "numero_procedimiento": "aa-10-lat-010lat001-n-96-2024",
      "nombre_procedimiento": "DIFUSIÓN DE LA CAMPAÑA \"CONSUMO SALUDABLE\".",
      "dependencia": "PROCURADURIA FEDERAL DEL CONSUMIDOR",
      "siglas": "PROFECO",
      "score": 0.1502591371536255
    },
    {
      "numero_procedimiento": "aa-14-a00-014a00001-n-17-2023",
      "nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA  (BOX BANNER RICH MEDIA)",
      "dependencia": "PROFEDET",
      "siglas": "PROFEDET",
      "score": 0.15080593218732086
    }
  ]
}