{
  "html_url": "https://licitia.com.mx/adjudicacion/aa-54-400-054400002-n-102-2025",
  "canonical": "https://licitia.com.mx/adjudicacion/aa-54-400-054400002-n-102-2025",
  "id": "493310bcc5c5433696da72076c7a973d",
  "procedure_number": "AA-54-400-054400002-N-102-2025",
  "file_number": "E-2025-00106237",
  "title": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
  "description": {
    "short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
    "detailed": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA SECRETARÍA DE LAS MUJERES"
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "SEMUJERES",
    "acronym": "SEMUJERES",
    "branch": "54 - MUJERES",
    "buying_unit": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
    "requesting_unit": "unidad requiriente data",
    "requesting_group": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
    "entity": "TESORERÍA DE LA FEDERACIÓN",
    "slug": "semujeres",
    "unit_slug": "direccion-de-recursos-materiales-y-servicios-generales-054400002"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2025,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "246",
    "exception_basis": "Art. 54 fr. I",
    "internal_control_number": "MUJERES/065/2025",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2025-11-08T00:41:06.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2025-12-05T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PLANA B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "2",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "ROBAPLANA B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "3",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/2 PLANA B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "4",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/8 DE PLANA B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "5",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "CINTILLO B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "6",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "FALSA PORTADA 4 PLANAS COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "7",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "FALSA PORTADA 4 PLANAS B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "8",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/4 DE PLANA B/N",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "9",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PLANA COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "10",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "ROBAPLANA COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "11",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/8 DE PLANA COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "12",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "CINTILLO COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "13",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/2 PLANA COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        },
        {
          "number": "14",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "1/4 DE PLANA COLOR",
          "requested_quantity": null,
          "minimum_quantity": null,
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": "597095.18",
          "maximum_amount": "995158.64"
        }
      ]
    }
  ],
  "awards": [
    {
      "id": "C-2025-00125641",
      "internal_reference": "MUJERES/065/2025",
      "title": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "status": "PUBLICADO",
      "contractor": {
        "name": "ORGANIZACION EDITORIAL DEL GOLFO SA DE CV",
        "normalized_name": "ORGANIZACION EDITORIAL DEL GOLFO",
        "rfc_type": null,
        "slug": "organizacion-editorial-del-golfo"
      },
      "contract_period": {
        "published_at": "2025-11-25T17:13:54.000Z",
        "starts_at": "2025-11-12T06:00:00.000Z",
        "ends_at": "2025-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "771291.8",
        "tax": "123406.68",
        "total": "894698.48",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PLANA B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "42053.71",
          "subtotal": "42053.71",
          "tax": "6728.59",
          "other_taxes": null,
          "total": "48782.3"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "ROBAPLANA B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "40371.56",
          "subtotal": "40371.56",
          "tax": "6459.45",
          "other_taxes": null,
          "total": "46831.01"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/2 PLANA B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "33642.97",
          "subtotal": "33642.97",
          "tax": "5382.88",
          "other_taxes": null,
          "total": "39025.85"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/8 DE PLANA B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "7885.09",
          "subtotal": "7885.09",
          "tax": "1261.61",
          "other_taxes": null,
          "total": "9146.7"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "CINTILLO B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "8410.75",
          "subtotal": "8410.75",
          "tax": "1345.72",
          "other_taxes": null,
          "total": "9756.47"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "FALSA PORTADA 4 PLANAS COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "260233.97",
          "subtotal": "260233.97",
          "tax": "41637.44",
          "other_taxes": null,
          "total": "301871.41"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/4 DE PLANA COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "25232.22",
          "subtotal": "25232.22",
          "tax": "4037.16",
          "other_taxes": null,
          "total": "29269.38"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/4 DE PLANA B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "20185.78",
          "subtotal": "20185.78",
          "tax": "3229.72",
          "other_taxes": null,
          "total": "23415.5"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PLANA COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "67285.95",
          "subtotal": "67285.95",
          "tax": "10765.75",
          "other_taxes": null,
          "total": "78051.7"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "ROBAPLANA COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "50464.46",
          "subtotal": "50464.46",
          "tax": "8074.31",
          "other_taxes": null,
          "total": "58538.77"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/8 DE PLANA COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "8831.28",
          "subtotal": "8831.28",
          "tax": "1413",
          "other_taxes": null,
          "total": "10244.28"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "CINTILLO COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "10513.43",
          "subtotal": "10513.43",
          "tax": "1682.15",
          "other_taxes": null,
          "total": "12195.58"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "1/2 PLANA COLOR",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "42053.64",
          "subtotal": "42053.64",
          "tax": "6728.58",
          "other_taxes": null,
          "total": "48782.22"
        },
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "FALSA PORTADA 4 PLANAS B/N",
          "unit": "SERVICIO",
          "requested_quantity": null,
          "awarded_quantity": null,
          "unit_price": "154126.99",
          "subtotal": "154126.99",
          "tax": "24660.32",
          "other_taxes": null,
          "total": "178787.31"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": null,
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ANEX TEC.pdf",
      "availability": "available",
      "size_bytes": "2061696",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-03T15:20:04.671Z",
      "updated_at": "2025-12-03T15:20:04.672Z"
    },
    {
      "id": null,
      "annex_number": 1,
      "document_type": null,
      "description": "JUSTIFICACIÓN DE EXCEPCIÓN",
      "filename": "EXCEP LIC.pdf",
      "availability": "available",
      "size_bytes": "5875870",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-03T15:20:57.260Z",
      "updated_at": "2025-12-03T15:20:57.262Z"
    },
    {
      "id": null,
      "annex_number": 6,
      "document_type": null,
      "description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
      "filename": "NOT ADJ 065.pdf",
      "availability": "available",
      "size_bytes": "288501",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-03T15:21:02.284Z",
      "updated_at": "2025-12-03T15:21:02.285Z"
    }
  ],
  "alternates": [],
  "similar": [
    {
      "numero_procedimiento": "aa-54-400-054400002-n-92-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.047051849785555655
    },
    {
      "numero_procedimiento": "aa-54-400-054400002-n-104-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.051940149300116256
    },
    {
      "numero_procedimiento": "aa-54-400-054400002-n-53-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.0760123088352348
    },
    {
      "numero_procedimiento": "aa-54-400-054400002-n-57-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.07639348506926835
    },
    {
      "numero_procedimiento": "aa-54-400-054400002-n-78-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.07731657759446953
    },
    {
      "numero_procedimiento": "aa-54-400-054400002-n-55-2025",
      "nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
      "dependencia": "SEMUJERES",
      "siglas": "SEMUJERES",
      "score": 0.07783473929787821
    }
  ]
}