{
"html_url": "https://licitia.com.mx/adjudicacion/aa-54-400-054400002-n-96-2025",
"canonical": "https://licitia.com.mx/adjudicacion/aa-54-400-054400002-n-96-2025",
"id": "f0dbbf65f222421cb49cfadecc79d955",
"procedure_number": "AA-54-400-054400002-N-96-2025",
"file_number": "E-2025-00106066",
"title": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"description": {
"short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
"detailed": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA SECRETARÍA DE LAS MUJERES"
},
"lifecycle": {
"section": "concluido",
"source_status": "ADJUDICADO",
"moved_at": null
},
"buyer": {
"agency": "SEMUJERES",
"acronym": "SEMUJERES",
"branch": "54 - MUJERES",
"buying_unit": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
"requesting_unit": "unidad requiriente data",
"requesting_group": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
"entity": "TESORERÍA DE LA FEDERACIÓN",
"slug": "semujeres",
"unit_slug": "direccion-de-recursos-materiales-y-servicios-generales-054400002"
},
"classification": {
"procedure_type": "ADJUDICACIÓN DIRECTA",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2025,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": "246",
"exception_basis": "Art. 54 fr. I",
"internal_control_number": "MUJERES/069/2025",
"supply_source_number": null
},
"schedule": {
"published_at": "2025-11-08T00:58:23.000Z",
"clarification_meeting_at": null,
"clarification_questions_deadline_at": null,
"clarification_responses_deadline_at": null,
"bid_opening_at": null,
"award_at": null,
"estimated_contract_at": "2025-12-05T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"lots": [
{
"number": "1",
"name": "PARTIDA SOLA",
"description": "PARTIDA SOLA",
"requirement_group_id": "1",
"items": [
{
"number": "1",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN BOX BANNER",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "2",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN LAYER",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "3",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN LEADERBOARD",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "4",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN MEDLUM RECTANGLE",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "5",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN RECTANGLE",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "6",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN MEGABANNER",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "7",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN PRE-HOME/TAKE OVER",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "8",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN SKYSCRAPER",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "9",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN TOP RIGHT",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "10",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN VIDEO PRE ROLL",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "11",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN INTERSTITÍAL POR MILLAR",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "12",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN HOME SKIN",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "13",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN LEADERBOARD EXPANDÍBLE",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
},
{
"number": "14",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSERCIÓN EN INTERSTITÍAL POR MES",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "598985.65",
"maximum_amount": "998309.42"
}
]
}
],
"awards": [
{
"id": "C-2025-00125646",
"internal_reference": "MUJERES/069/2025",
"title": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"status": "PUBLICADO",
"contractor": {
"name": "AL FIN VERDE SA DE CV",
"normalized_name": "AL FIN VERDE",
"rfc_type": null,
"slug": "al-fin-verde"
},
"contract_period": {
"published_at": "2025-11-24T23:55:06.000Z",
"starts_at": "2025-11-12T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "169675.2",
"tax": "27148.03",
"total": "196823.23",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN BOX BANNER",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "14553",
"subtotal": "14553",
"tax": "2328.48",
"other_taxes": null,
"total": "16881.48"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN LAYER",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "14883.75",
"subtotal": "14883.75",
"tax": "2381.4",
"other_taxes": null,
"total": "17265.15"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN LEADERBOARD",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "14553",
"subtotal": "14553",
"tax": "2328.48",
"other_taxes": null,
"total": "16881.48"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN MEDLUM RECTANGLE",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "9702",
"subtotal": "9702",
"tax": "1552.32",
"other_taxes": null,
"total": "11254.32"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN RECTANGLE",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "9812.25",
"subtotal": "9812.25",
"tax": "1569.96",
"other_taxes": null,
"total": "11382.21"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN MEGABANNER",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "16868.25",
"subtotal": "16868.25",
"tax": "2698.92",
"other_taxes": null,
"total": "19567.17"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN INTERSTITÍAL POR MES",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "14883.75",
"subtotal": "14883.75",
"tax": "2381.4",
"other_taxes": null,
"total": "17265.15"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN SKYSCRAPER",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "16096.5",
"subtotal": "16096.5",
"tax": "2575.44",
"other_taxes": null,
"total": "18671.94"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN TOP RIGHT",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "9702",
"subtotal": "9702",
"tax": "1552.32",
"other_taxes": null,
"total": "11254.32"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN VIDEO PRE ROLL",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "275.63",
"subtotal": "275.63",
"tax": "44.1",
"other_taxes": null,
"total": "319.73"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN INTERSTITÍAL POR MILLAR",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "220.94",
"subtotal": "220.94",
"tax": "35.35",
"other_taxes": null,
"total": "256.29"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN HOME SKIN",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "16868.25",
"subtotal": "16868.25",
"tax": "2698.92",
"other_taxes": null,
"total": "19567.17"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN LEADERBOARD EXPANDÍBLE",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "14883.75",
"subtotal": "14883.75",
"tax": "2381.4",
"other_taxes": null,
"total": "17265.15"
},
{
"number": "0",
"cucop_code": "36101-0001",
"description": "INSERCIÓN EN PRE-HOME/TAKE OVER",
"unit": "SERVICIO",
"requested_quantity": null,
"awarded_quantity": null,
"unit_price": "16372.13",
"subtotal": "16372.13",
"tax": "2619.54",
"other_taxes": null,
"total": "18991.67"
}
]
}
],
"documents": [
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "AT.pdf",
"availability": "available",
"size_bytes": "2113134",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-03T15:20:46.150Z",
"updated_at": "2025-12-03T15:20:46.152Z"
},
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "JUSTIFICACIÓN DE EXCEPCIÓN",
"filename": "Just Excep.pdf",
"availability": "available",
"size_bytes": "5879746",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-03T15:21:10.905Z",
"updated_at": "2025-12-03T15:21:10.908Z"
},
{
"id": null,
"annex_number": 6,
"document_type": null,
"description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
"filename": "NOT ADJ 069.pdf",
"availability": "available",
"size_bytes": "295815",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-03T15:21:12.894Z",
"updated_at": "2025-12-03T15:21:12.895Z"
}
],
"alternates": [],
"similar": [
{
"numero_procedimiento": "aa-54-400-054400002-n-103-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.05309683717450864
},
{
"numero_procedimiento": "aa-54-400-054400002-n-98-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.06496882825903894
},
{
"numero_procedimiento": "aa-54-400-054400002-n-92-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.06670665740966797
},
{
"numero_procedimiento": "aa-54-400-054400002-n-78-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.0828736921699349
},
{
"numero_procedimiento": "aa-54-400-054400002-n-60-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.08477150383334653
},
{
"numero_procedimiento": "aa-54-400-054400002-n-55-2025",
"nombre_procedimiento": "SERVICIOS DE INSERCIÓN PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.08496082841882391
}
]
}