{
"html_url": "https://licitia.com.mx/adjudicacion/aa-56-ayo-056ayo955-n-145-2026",
"canonical": "https://licitia.com.mx/adjudicacion/aa-56-ayo-056ayo955-n-145-2026",
"id": "0745395f56b14b0dadad03a0c6e18733",
"procedure_number": "AA-56-AYO-056AYO955-N-145-2026",
"file_number": "E-2026-00076775",
"title": "SERV. DE DIFUSIÓN DE LA CAMP. \"IMSS BIENESTAR: SERVICIOS PÚBLICOS DE SALUD”(TV)",
"description": {
"short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
"detailed": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA \"IMSS BIENESTAR: SERVICIOS PÚBLICOS DE SALUD”, VERSIONES: VARIAS, A TRAVÉS DE MEDIOS DE COMUNICACIÓN ELECTRÓNICOS (TELEVISIÓN)"
},
"lifecycle": {
"section": "concluido",
"source_status": "ADJUDICADO",
"moved_at": null
},
"buyer": {
"agency": "SERVICIOS DE SALUD DEL INSTITUTO MEXICANO DEL SEGURO SOCIAL PARA EL BIENESTAR (IMSS-BIENESTAR)",
"acronym": "IMSS-BIENESTAR",
"branch": "56 - SERVICIOS DE SALUD DEL INSTITUTO MEXICANO DEL SEGURO SOCIAL PARA EL BIENESTAR",
"buying_unit": "UNIDAD DE ADMINISTRACIÓN Y FINANZAS, COORDINACIÓN DE SERVICIOS GENERALES",
"requesting_unit": "unidad requiriente data",
"requesting_group": "UNIDAD DE ADMINISTRACIÓN Y FINANZAS, COORDINACIÓN DE SERVICIOS GENERALES",
"entity": "TESORERÍA DE LA FEDERACIÓN",
"slug": "imss-bienestar-056ayo",
"unit_slug": "unidad-de-administracion-y-finanzas-coordinacion-de-servicios-generales-056ayo955"
},
"classification": {
"procedure_type": "ADJUDICACIÓN DIRECTA",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2026,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": "246",
"exception_basis": "Art. 54 fr. I",
"internal_control_number": "DG-CCIE-142-2026",
"supply_source_number": null
},
"schedule": {
"published_at": "2026-06-30T02:24:01.000Z",
"clarification_meeting_at": null,
"clarification_questions_deadline_at": null,
"clarification_responses_deadline_at": null,
"bid_opening_at": null,
"award_at": null,
"estimated_contract_at": "2026-07-17T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"lots": [
{
"number": "1",
"name": "PARTIDA SOLA",
"description": "PARTIDA SOLA",
"requirement_group_id": "1",
"items": [
{
"number": "1",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA \"IMSS BIENESTAR: SERVICIOS PÚBLICOS DE SALUD”, VERSIONES: VARIAS, A TRAVÉS DE MEDIOS DE COMUNICACIÓN ELECTRÓNICOS (TELEVISIÓN 5)",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null
}
]
}
],
"awards": [
{
"id": "C-2026-00065099",
"internal_reference": "AA-IB-CSG-0221-2026",
"title": "SERV. DE DIFUSIÓN DE LA CAMP. \"IMSS BIENESTAR: SERVICIOS PÚBLICOS DE SALUD”(TV)",
"status": "PUBLICADO",
"contractor": {
"name": "TELEVISA S DE RL DE CV",
"normalized_name": "TELEVISA",
"rfc_type": null,
"slug": "televisa"
},
"contract_period": {
"published_at": "2026-07-10T21:51:23.000Z",
"starts_at": "2026-07-02T06:00:00.000Z",
"ends_at": "2026-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "7376131",
"tax": "1180180.96",
"total": "8556311.96",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "SERVICIO DE DIFUSIÓN DE LA CAMPAÑA \"IMSS BIENESTAR: SERVICIOS PÚBLICOS DE SALUD”, VERSIONES: VARIAS, A TRAVÉS DE MEDIOS DE COMUNICACIÓN ELECTRÓNICOS (TELEVISIÓN 5)",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "7376131",
"subtotal": "7376131",
"tax": "1180180.96",
"other_taxes": null,
"total": "8556311.96"
}
]
}
],
"documents": [
{
"id": "cab90698-0750-43d6-bfb7-81e3c48f6b15",
"annex_number": 1,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "A T.pdf",
"availability": "available",
"size_bytes": "1422874",
"mime_type": "application/pdf",
"sha256": "2c5ffab5b8573b4ee52a02336bae4e737c3d7c5a53d1fe5c3882602ffbd17d2d",
"uploaded_at": "2026-08-07T16:47:34.059Z",
"updated_at": "2026-08-07T16:47:34.059Z"
},
{
"id": "01434870-6cd4-456f-ac25-a98b7814b910",
"annex_number": 1,
"document_type": null,
"description": "JUSTIFICACIÓN DE EXCEPCIÓN",
"filename": "JUSTI.pdf",
"availability": "available",
"size_bytes": "1787051",
"mime_type": "application/pdf",
"sha256": "30edd2ea01b13f8b41d112c5514fc54d7dbc3ee889e669111f06a2c353bc1548",
"uploaded_at": "2026-08-07T16:47:35.561Z",
"updated_at": "2026-08-07T16:47:35.562Z"
},
{
"id": "9edabfb4-cceb-4ca6-9240-6183254ee11d",
"annex_number": 1,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "A T.docx",
"availability": "available",
"size_bytes": "6687500",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": "7d61805a448e39a9ce2b4a2dab0010ad37e5a110a21c8b45a018134eb45ad972",
"uploaded_at": "2026-08-07T16:47:40.766Z",
"updated_at": "2026-08-07T16:47:40.766Z"
},
{
"id": "197fe6f3-79d1-4004-afa4-215c0c71f706",
"annex_number": 7,
"document_type": null,
"description": "OFICIO DE NOTIFICACIÓN DE ADJUDICACIÓN",
"filename": "AYO 145.pdf",
"availability": "available",
"size_bytes": "1786172",
"mime_type": "application/pdf",
"sha256": "fa5f21f4b13759381f8ed629f1dc145d301e4502262e99628e65401a307e914c",
"uploaded_at": "2026-08-07T16:47:42.316Z",
"updated_at": "2026-08-07T16:47:42.317Z"
}
],
"alternates": [],
"similar": []
}