{
"html_url": "https://licitia.com.mx/invitacion/ia-54-400-054400002-n-19-2026",
"canonical": "https://licitia.com.mx/invitacion/ia-54-400-054400002-n-19-2026",
"id": "cb51b754f8154ead9fd4acee1c4439dd",
"procedure_number": "IA-54-400-054400002-N-19-2026",
"file_number": "E-2026-00078247",
"title": "SERVICIOS DE PAUTA EN PLATAFORMAS DIGITALES PARA LA DIFUSIÓN DE LA CAMPAÑA: ES T",
"description": {
"short": "Adquisiciones, arrendamientos y servicios, dentro de los montos máximos establecidos en el PEF.",
"detailed": "SERVICIOS DE PAUTA EN PLATAFORMAS DIGITALES PARA LA DIFUSIÓN DE LA CAMPAÑA ES TIEMPO DE MUJERES DE LA SECRETARÍA DE LAS MUJERES."
},
"lifecycle": {
"section": "concluido",
"source_status": "DESIERTO",
"moved_at": "2026-07-16T07:02:18.546Z"
},
"buyer": {
"agency": "SECRETARÍA DE LAS MUJERES (MUJERES)",
"acronym": "SEMUJERES",
"branch": "54 - MUJERES",
"buying_unit": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
"requesting_unit": "unidad requiriente data",
"requesting_group": "DIRECCIÓN DE RECURSOS MATERIALES Y SERVICIOS GENERALES",
"entity": "TESORERÍA DE LA FEDERACIÓN",
"slug": "semujeres"
},
"classification": {
"procedure_type": "INVITACIÓN A CUANDO MENOS TRES PERSONAS",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2026,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": "190",
"exception_basis": "Art. 55 párrafo primero",
"internal_control_number": "SAA/016/2026",
"supply_source_number": null
},
"schedule": {
"published_at": "2026-07-01T23:26:15.000Z",
"clarification_meeting_at": null,
"clarification_questions_deadline_at": null,
"clarification_responses_deadline_at": "2026-07-03T16:00:00.000Z",
"bid_opening_at": "2026-07-08T17:00:00.000Z",
"award_at": "2026-07-15T23:00:00.000Z",
"estimated_contract_at": "2026-08-05T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"lots": [
{
"number": "1",
"name": "PARTIDA SOLA",
"description": "PARTIDA SOLA",
"requirement_group_id": "1",
"items": [
{
"number": "1",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "FACEBOOK POST, TAMAÑO COPY CON MEDIA 1080 X 1920 PIX, FORMATO CPM",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "2",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "FACEBOOK VIDEO REPRODUCCIONES, TAMAÑO 16:9 3:4 MP4 HD 15S A 30S, FORMATO CPV",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "3",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSTAGRAM INTERACCIÓN, TAMAÑO 1080 X 1920 PIX, FORMATO CPE",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "4",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSTAGRAM POST, TAMAÑO 1080 X 1920 PIX, FORMATO CPM",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "5",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "TIK TOK VIDEO VERTICAL ALCANCE, TAMAÑO 16:9 3:4 MP4 HD 15S A 30S, FORMATO CPM",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "6",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "TIK TOK VIDEO VERTICAL REPRODUCCIONES, TAMAÑO 16:9 3:4 MP4 HD 15S A 30S",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "7",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "FACEBOOK INTERACCIÓN, TAMAÑO 1080 X 1920 PIX, FORMATO CPE",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "8",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "INSTAGRAM VIDEO REPRODUCCIONES, TAMAÑO 16:9 3:4 MP4 HD 15S A 30S",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "9",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "YOU TUBE VIDEO ALCANCE, TAMAÑO 16:9 3:4 MP4 HD 15S A 30S, FORMATO CPV",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
},
{
"number": "10",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "YOU TUB VIDEO ALCANCE, TAMAÑO 16:9 3:4 MP4 HD 15S A 20S",
"requested_quantity": null,
"minimum_quantity": null,
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": "1620000",
"maximum_amount": "2700000"
}
]
}
],
"awards": [],
"documents": [
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "INVITACIÓN",
"filename": "Convocatoria.docx",
"availability": "available",
"size_bytes": "1163811",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:35.497Z",
"updated_at": "2026-07-02T00:00:46.456Z"
},
{
"id": null,
"annex_number": 2,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "ATecnico.pdf",
"availability": "available",
"size_bytes": "1697361",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:36.949Z",
"updated_at": "2026-07-02T00:00:46.460Z"
},
{
"id": null,
"annex_number": 3,
"document_type": null,
"description": "MODELO DE CONTRATO",
"filename": "MContrato.docx",
"availability": "available",
"size_bytes": "93398",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:37.936Z",
"updated_at": "2026-07-02T00:00:46.718Z"
},
{
"id": null,
"annex_number": 4,
"document_type": null,
"description": "ANEXO TÉCNICO EDITABLE",
"filename": "ATecnico.docx",
"availability": "available",
"size_bytes": "4596279",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:41.728Z",
"updated_at": "2026-07-02T00:00:47.166Z"
},
{
"id": null,
"annex_number": 5,
"document_type": null,
"description": "MANIFESTACIONES",
"filename": "Manifestaciones.docx",
"availability": "available",
"size_bytes": "1100531",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:42.953Z",
"updated_at": "2026-07-02T00:00:47.416Z"
},
{
"id": null,
"annex_number": 6,
"document_type": null,
"description": "propuesta económica",
"filename": "FEconomica.docx",
"availability": "available",
"size_bytes": "4234271",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": null,
"uploaded_at": "2026-07-02T00:00:45.893Z",
"updated_at": "2026-07-02T00:00:47.837Z"
},
{
"id": null,
"annex_number": 8,
"document_type": null,
"description": "ACTA DE APERTURA DE PROPOSICIONES",
"filename": "acta_de_apertura_de_proposiciones-firmada.pdf",
"availability": "available",
"size_bytes": "1973632",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2026-07-08T21:24:34.799Z",
"updated_at": "2026-07-08T21:24:35.020Z"
},
{
"id": null,
"annex_number": 9,
"document_type": null,
"description": "ACTA DE FALLO",
"filename": "acta_de_fallo-firmada.pdf",
"availability": "available",
"size_bytes": "2418161",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2026-07-16T07:02:19.857Z",
"updated_at": "2026-07-16T07:02:19.858Z"
}
],
"alternates": [],
"similar": [
{
"numero_procedimiento": "ia-54-400-054400002-n-35-2026",
"nombre_procedimiento": "SERVICIO DE PAUTA EN PLATAFORMAS DIGITALES PARA LA DIFUSIÓN DE LA CAMPAÑA: ES TI",
"dependencia": "SECRETARÍA DE LAS MUJERES (MUJERES)",
"siglas": "SEMUJERES",
"score": 0.010986207606045406
},
{
"numero_procedimiento": "ia-54-400-054400002-n-100-2025",
"nombre_procedimiento": "SERVICIOS DE PAUTA EN PLATAFORMAS DIGITALES PARA LA DIFUSIÓN DE LA CAMPAÑA: \"ES",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.21071658166398322
},
{
"numero_procedimiento": "ia-54-400-054400002-n-77-2025",
"nombre_procedimiento": "SERVICIOS DE PAUTA EN PLATAFORMAS DIGITALES PARA LA DIFUSIÓN DE LA CAMPAÑA: \"ES",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.21873748302459717
},
{
"numero_procedimiento": "ia-54-400-054400002-n-89-2025",
"nombre_procedimiento": "SERVICIOS DE PRODUCCIÓN DE MATERIALES AUDIOVISUALES PARA LA DIFUSIÓN DE LOS MENS",
"dependencia": "SECRETARÍA DE LAS MUJERES (MUJERES)",
"siglas": "SEMUJERES",
"score": 0.28511035442352295
},
{
"numero_procedimiento": "ia-54-400-054400002-n-76-2025",
"nombre_procedimiento": "SERVICIOS DE PRODUCCIÓN DE MATERIALES AUDIOVISUALES PARA LA DIFUSIÓN DE LOS MENS",
"dependencia": "SEMUJERES",
"siglas": "SEMUJERES",
"score": 0.28653339405457323
}
]
}