{
  "ocid": "ocds-x-licitia-la-06-hbw-006hbw001-n-8-2024",
  "id": "LA-06-HBW-006HBW001-N-8-2024",
  "date": "2024-08-14T22:00:00.000Z",
  "language": "es",
  "initiationType": "tender",
  "tag": [
    "tender",
    "award",
    "contract"
  ],
  "parties": [
    {
      "id": "FIRA",
      "name": "FIRA",
      "roles": [
        "buyer"
      ]
    },
    {
      "id": "CORPORADIO SA DE CV",
      "name": "CORPORADIO SA DE CV",
      "roles": [
        "supplier"
      ]
    },
    {
      "id": "INICIATIVA RADIOFONICA MEXICANA S DE RL DE CV",
      "name": "INICIATIVA RADIOFONICA MEXICANA S DE RL DE CV",
      "roles": [
        "supplier"
      ]
    },
    {
      "id": "MEDIO ENTERTAINMENT SA DE CV",
      "name": "MEDIO ENTERTAINMENT SA DE CV",
      "roles": [
        "supplier"
      ]
    },
    {
      "id": "EDITORIAL AGRO CULTIVOS SC DE RL DE CV",
      "name": "EDITORIAL AGRO CULTIVOS SC DE RL DE CV",
      "roles": [
        "supplier"
      ]
    }
  ],
  "buyer": {
    "id": "FIRA",
    "name": "FIRA"
  },
  "tender": {
    "id": "LA-06-HBW-006HBW001-N-8-2024",
    "title": "SERVICIOS PUBLICITARIOS PARA LA CAMPAÑA DE PROMOCIÓN Y PUBLICIDAD 2024 DE FIRA",
    "description": "SE REQUIERE LA CONTRATACIÓN DE LOS SERVICIOS DE TRANSMISIÓN DE SPOTS EN RADIO, SERVICIO DE TRANSMISIÓN DE SPOTS EN TELEVISIÓN EN EL ESTADO DE MICHOACÁN, SERVICIOS DE INSERCIÓN DE ANUNCIOS PUBLICITARIOS EN REVISTAS DEL SECTOR AGROPECUARIO Y SERVICIOS DE INSERCIÓN DE BANNERS PUBLICITARIOS EN PORTALES DE PÁGINAS DE INTERNET PARA LA PROMOCIÓN DE PRODUCTOS Y SERVICIOS DE FIRA",
    "status": "complete",
    "procurementMethod": "open",
    "procurementMethodDetails": "LICITACIÓN PÚBLICA",
    "mainProcurementCategory": "goods",
    "tenderPeriod": {
      "startDate": "2024-07-09T00:44:31.000Z",
      "endDate": "2024-07-23T18:00:00.000Z"
    },
    "awardPeriod": {
      "endDate": "2024-08-14T22:00:00.000Z"
    },
    "items": [
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-6 CHIHUAHUA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 140,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-7 COAHUILA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 160,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-9 DURANGO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 130,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-14 JALISCO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 148,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-16 MORELOS",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 140,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-19 OAXACA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 130,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-23 SAN LUIS POTOSÍ",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 150,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-24 SINALOA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 160,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-25 SONORA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 140,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-26 TABASCO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 158,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-28 TLAXCALA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 150,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-29 VERACRUZ",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 90,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-1 AGUASCALIENTES",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 186,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-2 BAJA CALIFORNIA SUR",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 395,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-3 BAJA CALIFORNIA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 200,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-4 CAMPECHE",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 335,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-5 CHIAPAS",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 155,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-8 COLIMA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 167,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-10 ESTADO MÉXICO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 185,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-11 GUANAJUATO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 158,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-12 GUERRERO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 160,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-13 HIDALGO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 450,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-15 MICHOACÁN",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 250,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-17 NAYARIT",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 140,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-18 NUEVO LEÓN",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 685,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-20 PUEBLA",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 159,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-22 QUINTANA ROO",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 208,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-27 TAMAULIPAS",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 205,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-30 YUCATÁN",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 175,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIO DE TRANSMISIÓN DE SPOTS EN RADIO PARTIDA A-31 ZACATECAS",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 155,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "SERVICIOS DE TRANSMISIÓN DE SPOTS DE TELEVISIÓN DE 20\" PARTIDA B1",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 7400,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "INSERCIONES DE UNA PLANA A COLOR EN REVISTA ESPECIALIZADA EN EL SECTOR AGROPECUARIO PARTIDA C1",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 20894,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "INSERCIONES DE UNA PLANA A COLOR EN REVISTA ESPECIALIZADA EN HORTICULTIVOS PARTIDA C2",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 20894,
            "currency": "MXN"
          }
        }
      },
      {
        "id": "0",
        "description": "INSERCIONES MENSUALES DE UN BANNER PRINCIPAL EN PORTAL ESPECIALIZADO EN EL SECTOR AGROPECUARIO PARTIDA D1",
        "classification": {
          "scheme": "CUCOP",
          "id": "36201-0001"
        },
        "unit": {
          "name": "SERVICIO",
          "value": {
            "amount": 17277,
            "currency": "MXN"
          }
        }
      }
    ],
    "documents": [
      {
        "id": "1",
        "title": "Convocatoria Servicios Publicitarios LA-06-HBW-006HBW001-N-8-2024.docx",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:02.696Z"
      },
      {
        "id": "2",
        "title": "ACTA DE DIFERIMIENTO DE FALLO CAMPAÑAS.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:26.221Z"
      },
      {
        "id": "3",
        "title": "2da ACTA DE DIFERIMIENTO DE FALLO.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:28.138Z"
      },
      {
        "id": "4",
        "title": "3er ACTA DE DIFERIMIENTO DE FALLO 6 AGOSTO 2024.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:29.923Z"
      },
      {
        "id": "5",
        "title": "ANEXO A SERVICIOS PUBLICITARIOS.docx",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:04.180Z"
      },
      {
        "id": "6",
        "title": "MODELO DE CONTRATO.docx",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:06.350Z"
      },
      {
        "id": "7",
        "title": "ANEXO A1 Requisitos Especificos.xlsx",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:08.498Z"
      },
      {
        "id": "8",
        "title": "RESPUESTAS LA-06-HBW-006HBW001-N-8-2024 Uv.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:10.619Z"
      },
      {
        "id": "9",
        "title": "CIERRE ACTA JA SERVICIOS PUBLICITARIOS LA-06-HBW-006HBW001-N-8-2024.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:12.345Z"
      },
      {
        "id": "10",
        "title": "ACTA APERTURA LA-06-HBW-006HBW001-N-8-2024.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:24.520Z"
      },
      {
        "id": "11",
        "title": "ACTA FALLO SERVICIOS PUBLICITARIOS LA-06-HBW-006HBW001-N-8-2024.pdf",
        "url": "https://comprasmx.buengobierno.gob.mx/sitiopublico/#/sitiopublico/detalle/01f690256ead43358cb4c08996e51b43/procedimiento",
        "documentType": "biddingDocuments",
        "datePublished": "2025-12-04T15:06:51.219Z"
      }
    ]
  },
  "awards": [
    {
      "id": "1",
      "status": "active",
      "date": "2024-08-14T22:00:00.000Z",
      "suppliers": [
        {
          "id": "CORPORADIO SA DE CV",
          "name": "CORPORADIO SA DE CV"
        }
      ],
      "value": {
        "amount": 3392949.45,
        "currency": "MXN"
      }
    },
    {
      "id": "2",
      "status": "active",
      "date": "2024-08-14T22:00:00.000Z",
      "suppliers": [
        {
          "id": "INICIATIVA RADIOFONICA MEXICANA S DE RL DE CV",
          "name": "INICIATIVA RADIOFONICA MEXICANA S DE RL DE CV"
        }
      ],
      "value": {
        "amount": 5924462.96,
        "currency": "MXN"
      }
    },
    {
      "id": "3",
      "status": "active",
      "date": "2024-08-14T22:00:00.000Z",
      "suppliers": [
        {
          "id": "MEDIO ENTERTAINMENT SA DE CV",
          "name": "MEDIO ENTERTAINMENT SA DE CV"
        }
      ],
      "value": {
        "amount": 500288.2,
        "currency": "MXN"
      }
    },
    {
      "id": "4",
      "status": "active",
      "date": "2024-08-14T22:00:00.000Z",
      "suppliers": [
        {
          "id": "EDITORIAL AGRO CULTIVOS SC DE RL DE CV",
          "name": "EDITORIAL AGRO CULTIVOS SC DE RL DE CV"
        }
      ],
      "value": {
        "amount": 927558.64,
        "currency": "MXN"
      }
    }
  ],
  "extensions": {
    "source": "ComprasMX",
    "canonical": "https://licitia.com.mx/licitacion/la-06-hbw-006hbw001-n-8-2024",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "ocidPrefixRegistered": false
  }
}